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Lead Her Up.

When you move beyond business ownership to business growth, life changes. Sometimes, your business seems to be taking too big a toll on your time and your freedom. That’s when you know it’s time to move from being a manager to being a leader.

Because the business world has been dominated by men, most leadership development programs have been designed by men, for men, without taking the unique strengths and needs of women into account.

As women business owners ourselves, we searched for leadership programs that met our needs and we didn’t find any….that’s why Lead Her Up was created.

Since 2004, Wide Awake Business (WAB) has been working with small business owners to create easier, simpler, and more profitable businesses. Our approach rests on one core belief: Customers are the answer to everything.

We have supported over 5,324 businesses to increase their revenue by $638 million dollars by providing practical, actionable strategies to improve systems, build teams and increase revenue.

CEO Chris Williams and Founder Martha Hanlon are nationally recognized as leaders in small business development. They are two-time best-selling authors with Customers are the Answer to Everything in 2012 and Customertopia in 2019.

WAB’s team includes expert coaches for business and leadership development, revenue management strategists, marketing and sales specialists, CRM systems experts, and SEO consultants.

Meet Our Team

Chris Williams...

CEO Wide Awake Business, Co-Founder Lead Her Up women’s leadership community and retreats and Co-Author of the best selling Books, Customertopia and Customers Are the Answer to Everything.

PROFILE

Martha Hanlon...

Founder of Wide Awake Business, Co-Founder Lead Her Up women’s leadership community and retreats and Co-Author of the best selling books Customertopia and Customers Are the Answer to Everything.

PROFILE
Leadership Team

Wendy Watkins

Master Coach for Wide Awake Business

PROFILE

Andrea Feinberg

Partners With Growth-focused, Independence-driven Business Owners

PROFILE

Ruth
Mannschreck

Guides business owners to streamline their practices and reclaim their lives.

PROFILE

Marnie Giorgi

The Owner Of Giorgi Enterprises, LLC

PROFILE

Dr. Karen Y. Wilson-Starks

President of TRANSLEADERSHIP, INC.®

PROFILE

Licia Berry

Women’s Leadership Expert And Four-time Best-selling Author

PROFILE

Marcella Scherer

Certified Image Consultant

PROFILE

Nicole Anderson is the owner and CEO of MEND, a human resources solutions firm and President of MEND Recruiting based in West Palm Beach, Florida. MEND has an impressive client list that includes a Fortune 500 company and a zoo, as well as companies in the manufacturing, distribution, geriatrics, medical, and technology industries. Before founding MEND in 2017, Nicole held corporate leadership positions in the legal, retail, and manufacturing industries. Nicole received a Bachelor of Business Administration in Human Resources Management from American InterContinental University in Weston, Florida. Nicole has been featured in Forbes, Thrive Global, SHRM Online, and is a CBS, NBC, and ABC expert in Human Resources and Employment.

Tracy B. came to appreciate the reality of Medicare first-hand as she was caring for her 88 year-old father. After his passing, she founded Ask Tracy B. to guide others through the Medicare maze. She specifically works with those turning 65 or coming off group insurance plans and partners with home health care management agencies as their in-house Medicare mentor. Her team of licensed agents represents over 40 insurance companies covering 31 states.

Sheryl J. Cherico is owner and CEO of Tier3 MD. She is considered one of the top healthcare IT consultants in the country. After a career in medical billing, AR collections, and practice workflow for a Thoracic surgery group, she moved into software support for medical practices, including managing the Y2K upgrades for the network division of Blue Cross and Blue Shield of Georgia, for which she received the President’s Award at BCBS of GA. In 2005, Sheryl and her partner, Steve Platnick, created Tier3 MD. She serves on the Board of Directors for the Georgia Breast Cancer Coalition Fund, and is also a Board member of Lifeline Animal Project. She is a Captain for the Superbowl Host Committee to help showcase Atlanta at Superbowl 53. She is a 4 time Woman of the Year Nominee for Women in Technology (WIT). She is married with one daughter.

Sheril Jalm is a Financial Advisor who focuses on women executives and entrepreneurs. She educates women about the rewards of financial investing through her gentle, friendly “4C’s” approach: conversations, connections, clarity and confidence. Prior to becoming a Financial Advisor, Sheril had a successful 20-year career in auditing, accounting, and information security working for Fortune 500 companies. She decided on a career change in 2012 to leverage the knowledge she acquired in those positions to help others.

Sue Thompson is known as America’s Financial Management Expert. Her message evolved over 30 years working in banking and finance and as a Business Owner. In her accounting business Sue has helped hundreds of people manage their money, eliminate debt, and build their businesses and their lives to create less stress and more financial freedom. She is a sought-after speaker and seminar leader. Sue has helped hundreds of people manage their money, eliminate debt, reduce stress, and create more financial and personal freedom.

Wulstein Financial Services works with you to develop the effective financial services you need to keep your business running smoothly. Our team of CPAs, bookkeepers, accountants and tax planners serve as your complete accounting and finance department, offering the same responsiveness and efficiency as an in-house team. And our unique tax-reduction methodology will dramatically reduce your taxes – legally. Our skilled CPAs apply every page of the tax code. Most tax companies only “look back” at the past year, while we also “look forward” with entity structure planning to ensure maximum legal tax reduction.

Chris Williams is Co-Founder of Wide Awake Business and the Lead Her Up women’s leadership community. Since 2008, nearly 6,000 business owners have relied on her sales and marketing expertise to boost their sales by more than $538 M. After earning a degree in Marketing from the University of Oregon, Chris joined Xerox Corporation. In her 13 years with the company, Chris trained more than 1,000 sales representatives, successfully launched 48 new products, and led her team to the prestigious Malcolm Baldridge Certification. As a sought-after speaker, business coach, and best-selling co-author of Customers are the Answer to Everything and Customertopia, Chris applies the sales systems and strategies she developed in her corporate career to create easier, simpler and more profitable businesses in a wide range of industries around the globe.

Martha Hanlon is Co-Founder of Wide Awake Business and the Lead Her Up women’s leadership community. She devises business plans that get and keep customers and create easier, simpler and more profitable businesses. Martha has an MBA from The Wharton School, University of Pennsylvania. In her corporate career, she led product management and marketing divisions for AT&T, British Telecom and MCI. She is a sought-after writer, speaker and trainer. Martha is the primary author of Money-Making Marketing, and best-selling co-author of Customers are the Answer to Everything and Customertopia. She was a founding board member for Vetrazzo LLC, and has served as a founding director for the Bay Area Women’s Sports Initiative, and former Chair of the Electronic Messaging Association (EMA).

Wendy Watkins is a Master Coach for Wide Awake Business. As a business coach and speaker, she works with ambitious business owners who are called to do and be more with their business, but who are not quite clear on how to achieve this lofty goal. Wendy teaches a Mind-Body-Business approach to building a juicy, successful and sustainable company. Wendy was one of the first million-dollar sales women for Aveda and is the author of The Joy Factor Recipe Book – A Common Sense Approach to a Delicious Life.

Dr. Karen Y. Wilson-Starks, President of TRANSLEADERSHIP, INC.®, has more than 30 years of experience as a trusted advisor for executives in corporations, the US Military and Federal Government, and non-profit leaders in faith-based organizations and foundations. She is the host of The Voice of Leadership podcast, and author of Lead Yourself First: The Senior Leader’s Guide to Engaging Your People for Greater Performance and Impact. Dr. Karen served as the Chief of the Psychology Service for the Exceptional Family Member Program in Frankfurt, Germany; and as the Chief Assessor and a Senior Program Associate for the Center for Creative Leadership (CCL) in Colorado Springs. She is a senior on-call faculty member of CCL where she continues to provide executive education, coaching, and other services to senior level clients.

Licia Berry is a women’s leadership expert and four-time best-selling author. Her most recent work is the #1 International Bestseller, I Am Her Daughter - the Healing Path to a Woman's Power (2016). She is an agent of change through her writing, art, speaking, and facilitation. Licia has a twenty-five-plus-year career in education, spanning public schools, state agencies, non-profits, and private practice. She combines wisdom from the fields of neurodiversity, psychology, philosophy, neurosciences, indigenous medicine, fine art and learning styles in her work. Licia works to show women how to transcend their experiences to achieve physical, emotional, mental, and spiritual wholeness. Her primary work is in accessing ancestral memory for the purposes of healing ancestral trauma, creatively, shamanically, and neurobiologically.

Marcella Scherer is a certified image consultant with over 30 years’ experience in working with businesses, CEO’s, high level entrepreneurs, celebrities and speakers to polish their image and define their personal brand. She is a sought-after professional speaker, coach, corporate trainer and #1 Amazon bestselling author. Marcella has been featured on CNN, NBC News, Channel 12, ESPN, Kiplinger’s Report and the Palm Beach Post. She has built a team of over 7000 women and developed 18 high level leaders to multiple 7- figure businesses.

Andrea Feinberg partners with growth-focused, independence-driven business owners to radically accelerate revenue with a well-run business that contributes to a happy, abundant life. She has more than 25 years’ experience helping clients achieve and exceed goals. She is a graduate of New York University’s Stern School of Business (Marketing), Coach University's 3-year advanced training program and a founding member of Coachville, the world's largest coach-training body. Andrea is a Certified Strategic Business Leadership Coach, Certified Facilitator-Coach, Certified Professional Behavioral Analyst, Certified Professional Speaker and Certified Emotional Intelligence Mentor through EQ Mentor. Andrea is proud to have had a measurable, positive impact on over 1,000 business owners.

Marnie Giorgi is the owner of Giorgi Enterprises, LLC. Marnie is a sales expert and business development specialist with over 4 years’ experience guiding small businesses to greater visibility and increased revenues. Marnie has served as the Executive Assistant for Wide Awake Business since 2017 and especially enjoys working with the Lead Her Up Community.

Ruth began her career as a Dentist in private practice. Shortly after she took out a loan for a new office space, her third child was born of a traumatic birth process which left her daughter fighting for her life. Ruth designed a process to cut her hours in the office by 50%, grow her annual revenue to service her financial responsibilities, and still care for her Special Needs child. This process of reducing her hours while growing her revenue and profits became a sought-after Business Model. Ruth founded Shoreline Strategies in 2007 to mentor professionals in private practice and other business owners, guiding them as they establish a Client-Centered Culture, hire and retain the right Team Members, and create a Self-Directed Business Environment that runs itself.

Dafna Michaelson Jenet is the President and co-founder of the Journey Institute. Founded after her 2009 journey to all 50 states in one year, she continues the mission of community building and problem solving. Her book “It takes a little crazy to make a difference” won the 2015 International Book Award in the Social Change category.

The Journey Institute’s marquis event is TEDxCherryCreekWomen. Michaelson Jenet is in her 11th year curating TEDx events in Denver seeking to elevate the ideas worth sharing of women who had been traditionally underrepresented on the TED platform. In 2021 the Journey Institute launched Journey Institute Press, a non profit publishing model.

In the 2021 legislative session, Dafna passed a first in the nation law bringing true parity to mental health by requiring insurers in Colorado to offer free annual mental wellness exams akin to a physical. She was recognized for her work in 2021 by the Colorado Women’s Chamber of Commerce as a Top 25 Most powerful women in business honoree. Dafna holds an MBA from the University of Denver’s Daniels College of Business. She and her husband have three children: Eytan and Gavriella Michaelson and Ryan Jenet, an active-duty U.S. Marine.

Tracy B. came to appreciate the reality of Medicare first-hand as she was caring for her 88 year-old father. After his passing, she founded Ask Tracy B. to guide others through the Medicare maze. She specifically works with those turning 65 or coming off group insurance plans and partners with home health care management agencies as their in-house Medicare mentor. Her team of licensed agents represents over 40 insurance companies covering 31 states.

Carrie Burggraf is a geriatric physician's assistant, certified geriatric care manager, and technical writer, bringing all her skills to her position as Business Consultant for Wide Awake Business. She is passionate about whatever brings each person's greatest self to the world. This shows up in her work as a business consultant, specializing in sales analysis, as well as training and mentoring in the field for professional sales teams and selling service teams. Carrie and the diverse team of business consultants at Wide Awake Business empower small to medium-sized business owners and leaders so they build easier, simpler, and more profitable businesses.